All posts by Katie Coughlin

Wine in Cans

By | Wine, Wine in Cans | No Comments

No Corkscrew? No Problem!

In a $60 billion industry, wine is on the rise and accounts for 1/3 of the total alcohol sales in the United States. No corkscrew? No problem. With the new trend in wine drinking taking shape, no bottle opener is needed. Nowadays, more wine is being packaged with a screw top, in a box or even in a can.

Wine … in a can. A lighter, easy-to-transport option which addresses an audience that wants convenience.

Want a glass of wine but you don’t want to open a whole bottle? A single serving is ready for you.

Going to the beach and looking for a refreshing beverage? The NO GLASS sign is no longer an issue.

In today’s world, consumers are looking for products that keep up. The future is portable!

Ecologically cans make more sense. Aluminum is lighter and more recyclable. Not to mention the cost savings in shipping and lower carbon footprint because aluminum is lighter to ship than glass.

Are you a winery seeking options for packaging? Ask us about our shrink sleeve labeled wine cans! We stock 8, 12 and 16 oz cans with minimum order quantities as low as 380 cans and quick turn-times of 7-10 business days from a confirmed order.

By | Beer, Canning, Craft Beer | No Comments

The Michigan Brewers Guild Winter Conference takes place each year in January and offers brewery personnel a high quality education experience that is both local and affordable. The event is a collaborate effort between the Brewers Guild and the Master Brewers Association of the Americas-District Michigan. We were honored again this year to be a part of such an extraordinary event!

Midwest Craft Brewers Conference

By | Beer, Craft Beer | No Comments

Midwest Craft Brewers Conference

The second annual Midwest Craft Brewers Conference was hosted by University of Wisconsin-Stout Monday and Tuesday, Aug. 1-2, 2016. The event welcomed craft brewers, home brewers and brewing industry representatives from throughout Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Illinois, Michigan, Ohio, Indiana and Nebraska. Check out a few photos from the event!

Industry First: We’ve Got 8 oz Cans

By | Beer, Canning, Craft Beer | One Comment

Mossberg Beverage Marketing is now supplying 8 oz stubby cans – a craft beer industry first. Looking for 8 oz cans? We have hundreds of thousands in stock and ready for your brew.

8 oz Artwork Template:

Check out what Flat 12 Bierwerks is doing with 8 oz cans:

Flat 12 Bierwerks Releases Pinko Russian Imperial Stout In 8 oz Stubby Cans

Contact Us For 8 oz Cans Today!

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Digital vs. Conventional Flexographic Labels

By | Beer | No Comments

Attractive product packaging attracts the consumer’s attention, enhances the product’s image and influences the consumer’s perception of the brand. When it comes to making a final decision on which printing process best suits the product’s needs it is important to consider quality, substrate, volume, budget and delivery schedule. These various requirements typically drive the decision for the best production method.

What other factors can help to determine the right label printing process?

Digital Labels:

Digital printing presses deposit toner onto the substrate. Toner does not permeate the substrate, but instead forms a thin layer on the surface using a heat application process.

Fast turn around and flexibility
By avoiding the standard printing plates and advanced setup required with the conventional flexographic printing process, the digital label setup is much quicker. This makes it far easier to change and update label designs. Digital labels are definitely a good option for the shorter printing runs, and ideal for full color (CMYK) jobs, because of the savings in setup and delivery time.

Very high quality print
Digital images are printed as one image, rather than on layers. This results in a higher resolution image with crisp, clean colors, lines and text.

Holds detail down to 6pt text
Excellent registration allows the digital printing equipment to hold detail down to 6pt text.

Ideal for smaller runs
By eliminating the additional conventional flexo set up expenses there is a lower the cost of production for the shorter runs.

Conventional Flexographic Labels:

Flexographic printing is a method that uses flexible printing plates made of rubber or plastic. Each plate is rotated on a cylinder and coated with fast drying ink. The label substrate is passed between the print plate and impression roller.

Smaller text can block up with registration variants
Subtle movement occurs as the label substrate moves from one plate to the next during the printing process, making it difficult to layer colors exactly on small detail items – like fine lines and text; commonly used printing techniques called traps and bleeds are used to minimize this issue, but conventional flexographic printing can lack the high definition results achievable with digital label printing.

Exact PMS spot color matches
Use the Pantone Color Matching System to determine an exact spot colors for branded logos and graphics.

Ideal for larger runs
Conventional flexographic printing has a higher startup cost, with the main expense being the production of the printing plates. This expense can be resolved by have a larger quantity of same label produced – the higher the order quantity of a single label, the more cost-effective the conventional flexographic printing process becomes.

We understand that no two labeling needs are alike. And we can help decide which production method is the most suitable for grabbing the Consumer’s attention!

Can you tell the difference between these digital and conventionally printed labels?

Like What You See? Click here to get your Free Mossberg Beverage Marketing kit! Contact Us