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BUDWEISER AND THE NEGATIVE SELL TACTIC…

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“Well, as promised on Friday:  yesterday’s big event delivered plenty of intrigue:  the commercials provided plenty of fodder for discussion (Budweiser, I will get to you momentarily), the half-time show was memorable for all the right reasons, oh yeah and the football game ended up being really exciting too.”

Read More from our National Account Executive, Lu Duma, about the negative sell tactic Budweiser used in their 2015 Super Bowl ad.

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